In the second CMP film, I felt like I should show my more sensitive side. I wanted to make a video that had a strong cause so I cast my mind back to old charity adverts that were done in black and white and slowed down a little too much, with over dramatic title card over the top.  I also wanted to make a spreadable piece of content. To do this I looked at the groups I’m in on facebook and found that the group ‘Stagehand Humour’ had the best view to share ratio. It was then I realised that I could do a mic-dropping advert, as while in the mainstream media it has almost disappeared, for the people spending £400 every time it happens it’s still a real concern.

To create the advert I used multiple sources from all over the world so that everyone got at least couple of the references I make. I also originally just had proper microphone cleaning tutorials at the end but then I realised that the ASMR ones were much more over the top and fitted with the style of the video better. For the keen eyed viewer, you may notice that I start talking about the UK then switch to dollars and use an American toll number. This was because I was aiming to affect both markets.(And the phone number joke works better in the US format) Now is also a good time to mention why I’ve done the editing so badly and over the top. I’m sure you have all heard of a meme subculture call ‘ShitPosting’ despite the name they are rather brilliant in the fact they will share and enjoy bad videos the worse the better. (That makes sense right?) So I whipped out the speed correction tool in premiere pro and cranked it down to 10% at this point an old fashioned cartoon had more frames per second than I did. I also overdid the black and white levels and over saturated the ‘happy’ clips. This also helped me not get sued by anyone as it is very clearly a joke but also masks the fact that some clips were very low quality.



Now that I had the video I had to wait to release it into the world at the most effective time. Due to the fact, America had a bigger audience I knew I had to wait for 2 AM, which being a student was just in time for my tea! Once 2 AM hit I shared the video on my facebook page to several groups and cracked open a can of Irn Bru (Yes second-year PSVT does have a terrible addiction to it) and I joked to my housemates can I drink the can before I hit one hundred views.  One-quarter of a can later I had hit 200 views. I almost spat out my drink! From there onwards it rocketed up to 2000 views in the first hour, subsequent hours got about 1000 each. Which meant in the first 24 hours I got 25k views which by my very bias maths means that I was just 98% away from being deemed viral…  When using the Facebook Insight tool it becomes very apparent that I made the video to perfectly match my audience. 25-34 Year-olds were the biggest group with 18-24 not too far behind. I also can see that USA had the biggest audience followed by the UK. (Then the Netherlands which I don’t quite get)

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My one day of fame


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