RSPCM

In the second CMP film, I felt like I should show my more sensitive side. I wanted to make a video that had a strong cause so I cast my mind back to old charity adverts that were done in black and white and slowed down a little too much, with over dramatic title card over the top.  I also wanted to make a spreadable piece of content. To do this I looked at the groups I’m in on facebook and found that the group ‘Stagehand Humour’ had the best view to share ratio. It was then I realised that I could do a mic-dropping advert, as while in the mainstream media it has almost disappeared, for the people spending £400 every time it happens it’s still a real concern.

To create the advert I used multiple sources from all over the world so that everyone got at least couple of the references I make. I also originally just had proper microphone cleaning tutorials at the end but then I realised that the ASMR ones were much more over the top and fitted with the style of the video better. For the keen eyed viewer, you may notice that I start talking about the UK then switch to dollars and use an American toll number. This was because I was aiming to affect both markets.(And the phone number joke works better in the US format) Now is also a good time to mention why I’ve done the editing so badly and over the top. I’m sure you have all heard of a meme subculture call ‘ShitPosting’ despite the name they are rather brilliant in the fact they will share and enjoy bad videos the worse the better. (That makes sense right?) So I whipped out the speed correction tool in premiere pro and cranked it down to 10% at this point an old fashioned cartoon had more frames per second than I did. I also overdid the black and white levels and over saturated the ‘happy’ clips. This also helped me not get sued by anyone as it is very clearly a joke but also masks the fact that some clips were very low quality.

 

IT WENT (2%) VIRAL

Now that I had the video I had to wait to release it into the world at the most effective time. Due to the fact, America had a bigger audience I knew I had to wait for 2 AM, which being a student was just in time for my tea! Once 2 AM hit I shared the video on my facebook page to several groups and cracked open a can of Irn Bru (Yes second-year PSVT does have a terrible addiction to it) and I joked to my housemates can I drink the can before I hit one hundred views.  One-quarter of a can later I had hit 200 views. I almost spat out my drink! From there onwards it rocketed up to 2000 views in the first hour, subsequent hours got about 1000 each. Which meant in the first 24 hours I got 25k views which by my very bias maths means that I was just 98% away from being deemed viral…  When using the Facebook Insight tool it becomes very apparent that I made the video to perfectly match my audience. 25-34 Year-olds were the biggest group with 18-24 not too far behind. I also can see that USA had the biggest audience followed by the UK. (Then the Netherlands which I don’t quite get)

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My one day of fame

References:

YouTube. (2017). ‘[ASMR] Microphone Brushing Touching Tapping – No Talking Upclose‘[online] Available at:https://www.youtube.com/watch?v=meuybFV3oj8&t=323s [Accessed 7 Mar. 2017].

YouTube. (2017). ‘5 BEST Moments From Lady Gagas Super Bowl 51 Halftime Performance'[online] Available at:  https://www.youtube.com/watch?v=BUUF7ry16P8&t=3s [Accessed 7 Mar. 2017].

YouTube. (2017). ‘ASMR Binaural Sound Series 41 – Cleaning Your Ears ( the Microphone)'[online] Available at:  https://youtu.be/jhq5SwQVQvs [Accessed 7 Mar. 2017].

YouTube. (2017). ‘HOW TO  clean you microphone grill so you dont get sick from it'[online] Available at:  https://youtu.be/d1phaKyG8Vk [Accessed 7 Mar. 2017].

YouTube. (2017). ‘How to Clean Shure Microphones'[online] Available at: https://youtu.be/1j6CVlFG1Vk [Accessed 7 Mar. 2017].

YouTube. (2017). ‘King Bob Drops Mic'[online] Available at: https://www.youtube.com/watch?v=pItugbXjrYc [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Gary Jules-Mad World (song + lyrics)'[online] Available at: https://youtu.be/XQClFD5hr6I [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Metallica – Ride The Lightning (Live – Mexico City, Mexico) – MetOnTour'[online] Available at: https://youtu.be/grJRl2UhUW0 [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Mic Drop-2′[online] Available at: https://youtu.be/zIdUlp3QAsk [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Mic Drop'[online] Available at: https://youtu.be/fQbRyay_ojY [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Nerd HQ 2015 Bryan Cranston – Mic Drop (Supermansion Panel Clip)'[online] Available at: https://www.youtube.com/watch?v=AZfWwZZoN3o  [Accessed 7 Mar. 2017].

YouTube. (2017). ‘President Obama Does Mic Drop…Obama Out!'[online] Available at: https://youtu.be/7Y0oMoOrqzs [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Randy Watson  Sexual Chocolate'[online] Available at: https://www.youtube.com/watch?v=fOk_1ZeSBe0 [Accessed 7 Mar. 2017].

YouTube. (2017). ‘Thomas Middleditch Drop the Mic Verizon Commercial 2017′[online] Available at:  https://youtu.be/t3zptG2nVmM [Accessed 7 Mar. 2017].

YouTube. (2017). ‘UFC 202 Conor McGregor Drops Mic After Ripping Diaz Fans'[online] Available at: https://youtu.be/iOtXpJNFVmk [Accessed 7 Mar. 2017].

Recording day – Studio

So to follow on from the recording session at peel hall, after a quick snack, we went back to the newton studios and recorded guitars, percussion, synths, and vocals. This went shockingly well and if you want to find out about the performance side of this recording check out Niall’s post here:

Warning techy writing ahead. Turn back now.

So we started off with the guitar tracks which featured a clean tone. To capture all the detail in the tone I chose to use an SM57 with a Royer-121 on the front of the amp, just to the side of the dust cap on the cone. The reason I chose this combo was for the attack from the SM57 followed by the thicker more natural sounding Royer. I would like to stop for a moment to strongly recommend every studio gets at least one Royer ribbon mic as they are the best sounding high SPL ribbon around. The beauty of the Royer ribbon technology is that they offset the ribbon so that the microphone has a different tone depending on which side you use, the front giving you a more rounded tone and the ability to have higher SPL intake (135) and the rear of the mic having a much brighter sound. Of course, you must remember to phase reverse the signal when using the back of the mic else you will get a muddy comb filter effect. After dropping the Royer level in the mix it Micing the synthcomplements the SM57 really nicely. I can’t understand why people think the SM57 is enough on its own. Yes, it sounds good, but why have silver when you can win gold. And that’s what we have here. Gold

 
Next up we had the synth. Dom created a really nice patch which
I then ran through the Peavey keyboard amp. This adds thickness and warmth to the dry digital signal. I once again used the Royer to capture the tone so the signal sounds the same as we would hear it if we were in the room. I also use the Royer set up on the percussion to capture clean tones.

For vocals, I chose to use a u87 with an MD441 on top. This is a classic Micing the vocalscondenser/diaphragm setup used by most male singers such as ed Sheehan as the condenser captures a crystal clear sound with the dynamic mic adding thickness through the use of the proximity effect. When it comes to mixing a plan to use the Toft analogue desk to get a nice analogue warmth to the voice.